The Rochester Area Business Ethics Foundation's vision is to make Rochester the "gold standard for ethical business cultures" through their annual ETHIE award that celebrates the all too often untold POSITIVE examples of ethical companies and stories of their ethical practices. Alan Ziegler is the founder of RABEF and was recently recognized for his dedication to ethics in Rochester with national recognition as one of four recipients of the "Being a Difference" award given by the Center for Public Trust.

Studies show that high standards of ethics drive high performance and long-term profitability of companies. Alan and RABEF share the vision with Conscious Capitalism ROC that conscious, ethical business practices can be an economic development strategy for the region. Tune in to this interview to hear the vision for recruiting companies to Rochester based on our ethical companies and workers as well as the work being done to cultivate the ethical leaders of Rochester's future. Plus, learn about the process for applying for the ETHIE Award and why many have said that the process of applying was as valuable as winning the award!