I reveal my real life experience trying to get my air conditioning unit repaired. I went with a great company, a talented and engaging technician yet a couple of missteps had me go with a competitor.

They lost the deal they had already won. Some key lessons here. Make sure you don't commit the same errors and wrestle defeat from the jaws of success!

(0:00) Introduction and the story of a lost sale

(2:02) The importance of visibility and being best known

(4:40) Exploring alternative solutions

(6:28) Customer autonomy in sales decisions

(7:49) The impact of customer service calls and disagreements

(9:40) The cost of not offering customer-preferred options

(11:07) Summary and key takeaways

(12:38) Conclusion: The importance of continual learning in sales