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How a Scientist Boosted Typeform’s ARR by $8 Million Dollars | E11
Ignasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.
Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.
Show notes:
-
(00:00:00) Introduction
(00:00:59) The $8 Million Pricing Strategy
(00:07:28) Building a Data Foundation for Product Growth
(00:15:25) Hypothesis-Based Product Strategy
(00:23:43) Navigating Imperfect Data
(00:29:23) Building a Growth-Oriented product Team
(00:36:58) Leading & Building Product Growth Teams
(00:40:21) Ignasi's Book Recommendations
-
Links:
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5
Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO
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By OpascopeIgnasi Buch Mundó drove $8 million dollars in ARR at Typeform through pricing and packaging. Today, Ignasi is a principal product manager at Happy Scribe. Previously, he led product-growth strategy for companies like Typeform and Pitch.
Before tech, Ignasi was a biotechnologist with a specialization in computational biophysics. With that foundation in mind, it’s no surprise that Ignasi brings a scientific approach to iterating on pricing and product strategy.
Show notes:
-
(00:00:00) Introduction
(00:00:59) The $8 Million Pricing Strategy
(00:07:28) Building a Data Foundation for Product Growth
(00:15:25) Hypothesis-Based Product Strategy
(00:23:43) Navigating Imperfect Data
(00:29:23) Building a Growth-Oriented product Team
(00:36:58) Leading & Building Product Growth Teams
(00:40:21) Ignasi's Book Recommendations
-
Links:
Are you a high-growth company looking to scale your marketing efforts profitably? Reach out to Opascope for a free, comprehensive go-to-market audit of your paid advertising, SEO, user experience, analytics, and much more at https://bit.ly/4fhXCQ5
Subscribe to our newsletter and be the first to know when we release new episodes: https://bit.ly/46knTZO