If you’ve heard me talk about the principles that drive commercial growth, you’ll know how much emphasis I put on building an online presence, achieving recency and frequency, and engaging with your audience.

So for the latest episode of The Jack Delosa Podcast, I’ve partnered with PayPal Australia, who have recently commissioned some research on why it’s never been more important to build a comprehensive multi-channel digital presence.

Listen along to my conversation with PayPal Australia’s Head of Marketing, Vanessa Lennon, as she sheds some light on what SMBs need to know when it comes to building a successful online business. This is such a fantastic conversation, and I’m absolutely loving the data that is coming out of PayPal at the moment - it’s something business owners everywhere should familiarise themselves with.