Transform your view on marketing effectiveness! Learn why prioritizing it before efficiency can radically shift your business outcomes. Gain insights into ROI, long-term impacts, and how to strategically prepare for market entry. Tune in, fine-tune your approach, and watch your business soar!

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==Let's Break It Down==

• 05:36 Digital tools focus on efficiency, not effectiveness.
• 08:14 Long-term impact of marketing on revenue.
• 12:50 Marketing amplifies impact, enhances efficiency, and drives revenue.
• 15:26 Pre-market education shortens sales cycle and boosts efficiency.
• 17:31 Startups should balance product and revenue.
• 22:47 Marketing isn't instant; it's a slow process.
• 25:04 Marketing has long lag time for impact.
• 27:40 Companies resist market research, causing revenue loss.
• 33:41 Lack of research and leadership mindset issue.
• 39:22 Specific examples show importance of understanding market.
• 44:11 Marketers need to prove tangible ROI.
• 45:45 Marketing ROI analysis applied to tangible examples.

==Where You Can Find Us==

1. Website: https://strategycast.com/
2. Instagram: https://www.instagram.com/strategy_cast/
3. Facebook: https://www.facebook.com/strategycast

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