We all know biscuit industry is very competitive. So how does this brand stand out in such a crowded market?

The Biskery is a handmade cookie brand from Leeds that grew from a market stall into a media-featured, award-winning business—serving clients like Penguin Publisher, Google, NHS, and so much more big brand.

No funding. No factory. Just two women, a great recipe, and a belief that biscuits can speak.

Saskia, a former documentary filmmaker, shares how storytelling became her branding superpower—turning snacks into a deeply personal product, and a crowded market into real opportunity.

If you care about brand building, creative business, or food with feeling—this one’s for you.

Timestamps:

[00:00] - Who is Saskia Roskam? The Biskery and how it all started

[01:22] - What would be the opening sense of her entropenur journey?

[07:46] - Becoming a mother: The first major turning point

[09:09] - The digital marketing experience

[12:12] - How COVID-19 made their business pivot

[13:50] - How the BBC and Leeds List catapulted their brand visibility

[26:01] - The first corporate order from Penguin Publisher

[30:34] - Sales teaches you more than R&D ever

[35:09] - What she has changed during this way?

[39:42] - Suggestion for business women and being a mother

[41:14] - When did she decide to go all in to The Biskery

[47:40] - Common marketing mistakes early founders make (and how to fix them)

[50:17] - How to build trust through the your website?

[54:21] - They said no to VC funding?

[57:51] - The co-founders dynamic

[1:03:25] - The biggest lessons her learned through this journey

[1:07:07] -The funny story of how Yuning & Sas met

[1:15:32] - How Phil Collins & Liam Gallagher found the Biskery

[1:18:17] -The advertisement spent?

[1:21:24] - What is the future adventure for Sas? Another business empire?

[1:26:19] - What would be the final scene of this imaginary documentary?

[1:29:13] - What should the documentary be called?