Episode 111 of Conversion Rate Optimization with Fexingo. Lucas and Luna break down how one subscription box company added a single pre-checked checkbox to their checkout page — and lifted conversions by 31 percent. They explore the psychology of default bias, the ethical debate around pre-checked boxes, and how the company tested the opposite (an opt-in checkbox) to confirm the effect. Plus, they discuss when defaults work and when they backfire, with a nod to the EU's pending default-opt-in restrictions. A tight case study on small design changes with outsized impact.

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