Ecom Growth Insider

How a Single UGC Ad Crushed 100 Branded Videos – Real Meta Ads Case Study


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Your Meta ad account isn’t underperforming because of your product.

It’s because your content sucks — and your ad account is starving for better creatives.

In this solo episode of Ecom Growth Insider, I break down a real client case study where one single UGC ad outperformed over 100 branded videos, slashing CAC by 20% and saving a losing ad account.

Inside, I cover:

  1. Why your ad fatigue isn’t a budget issue — it’s a creative issue
  2. How Meta’s Andromeda update has completely changed the game
  3. What happened when we replaced 100 branded ads with one influencer video
  4. Why Meta pushed 100% of spend into a single UGC ad overnight
  5. How we dropped CAC and frequency while boosting engagement
  6. The new rules of scaling with volume, velocity, and creative variety
  7. Why engagement rate now directly impacts performance — and how to measure it

This isn’t theory — it’s a real-world breakdown of what actually works in 2025.

If your ads aren’t converting, this episode will show you exactly what to fix.

🎧 Listen now and get inspired to rebuild your creative strategy from the ground up.

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Ecom Growth InsiderBy Andrej Tumachowitsch