What happens when a consultant tells you nobody wants to go to your "Sparkle Party" — and you do it anyway? You build a waitlist of 100+ buyers, land new clients, and accidentally create one of the most effective marketing strategies in your business.

In this episode, I pull back the curtain on the concept I'm calling the micro stage — a small, intentional in-person event that builds community, generates leads, and positions you as a trusted leader in your local market. Sharing how I went from zero to sold-out the very first event, why I believes in-person connection is the future of marketing as AI takes over the internet, and how this self-liquidating event model means the events basically pay for themselves.