Have you ever struggled to articulate what your nonprofit does in a clear and concise way?

That's the challenge YSS was facing before they implemented a tagline that helped consolidate their message. More than just a nice sentence, their tagline has become the foundation of their marketing and communication efforts.

Since rolling it out, YSS has structured its annual report, a video series, and presentations around a sentence — really, three words — that encompasses its 40 programs.

On the Nonprofit Storytellers Podcast, we talk to Kayla Choate, director of marketing and communications at YSS, talks about:

• Why YSS walked through a months-long process
• How they received internal and external buy-in
• Why a tagline has benefited their outreach and fundraising efforts
• Where the taglines show up in their material and outreach

Link: https://www.yss.org

---------------------------------------

Nonprofit Storytellers features the stories of how not-for-profit professionals are sharing their organization's story. From outreach to marketing to fundraising, host Mackenzie Walters leaders on how they accomplished their goals through smart storytelling.

→ More episodes and additional articles: www.nonprofit-storytellers.com

→ Sign up for our newsletter: www.nonprofit-storytellers.com/newsletter

→ Nonprofit Storytellers is published by StoryStruck Marketing. It's editorially independent. It's hosted and edited by owner Mackenzie Walters, a national award winning journalist.

Thank you to our podcast advertisers:

→ Eden Plus — Fundraising consulting, including capital campaigns

→ International Translation Services — Interpretation and translation services via phone, video, or in-person

→ Harmony Consulting — Strategic planning, communications, and training