In this episode of Founders, Future, with host Karyn Vadnais, Nayerie Youssefian, founder of Phoenix Coaching, shares her deeply personal journey from surviving a suicide attempt to becoming a certified master coach specializing in trauma, transitions, and the Enneagram. Nayerie reveals how her near-death experience became her calling—helping others move from pain to purpose through her unique blend of heart-led coaching, workshops, and her upcoming book, Clarity Cookies.

Nayerie breaks down her 3-month coaching package ($2,400 for 12 sessions), her innovative "Broken Open Book Club," and her plans to expand with workshops like Your Mess Is Your Message. She emphasizes the power of authenticity in a saturated coaching market, crediting her virtual assistant’s Canva-driven social media strategy and her mantra: "People don’t care how much you know until they know how much you care."