In this episode, host Nick Hall explores the trends and technology advancements shaping Abu Dhabi's future ambitions for the MICE sector.

Mubarak Al Shamsi, Director of Abu Dhabi Convention and Exhibition Bureau, discusses the role of innovation and the impact of AI in achieving the ambitious vision of positioning Abu Dhabi as a global hub for business events. He also outlines the diverse cultural and infrastructural elements that create a truly competitive edge for attracting business events.

Read the full article about this episode:

https://www.thinkdigital.travel/opinion/how-abu-dhabi-is-building-a-global-mice-hub