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How Accessibility Drives Brand Loyalty (and Profits)—Maxwell Ivey | Ep 117
Building a brand is about more than compliance and checklists—it's about genuine communication, connection, and creating a welcoming experience for everyone. In this episode, I sit down with Maxwell Ivey, known as The Blind Blogger, a serial entrepreneur, author, speaker, and accessibility consultant with over 15 years of expertise.
We dive deep into inclusive design, alt text, accessible tools, and the business benefits of accessibility. You’ll learn how adopting accessible practices enhances user experience, strengthens your brand, and boosts organic traffic—plus how AI is reshaping accessibility (for better and worse). Whether you’re a founder or a designer, this episode will shift how you think about accessibility and inclusion.
Connect with Maxwell Ivey
Website: https://theaccessibilityadvantage.com
LinkedIn: https://www.linkedin.com/in/maxwellivey/
Join the Wisdom Journey Newsletter
Want insights, practical lessons, and behind-the-scenes updates delivered straight to your inbox? Join my newsletter to stay connected and level up your creator journey:
https://wisdom.beehiiv.com
Timestamp Chapters
00:00 Redefining Accessibility: From Compliance to Connection
01:04 Why Business Owners Must See Accessibility as Self-Interest
03:21 How Alt Text Impacts SEO and User Experience
05:08 Accessibility Improvements Help All Users
06:02 Accessibility as True Collaboration, Not Just Guidelines
08:49 Why Empathy and Conversation Matter in Inclusive Design
12:18 Real-World Accessibility Gaps: Booking, Email, and Platforms
14:15 Calendly’s Accessible Front End vs. Back End
15:26 The Fragility of Accessibility in Evolving Platforms
17:23 Businesses Building for the Majority and Missing the 5%
18:08 How Accessibility Features Like Dark Mode Improve UX
20:30 Boosting Brand Loyalty Through Accessibility
22:00 Social Consciousness and Inclusive Brands
23:33 AI’s Double-Edged Role in Accessibility
25:11 Practical AI Use Cases to Enhance Accessibility
28:19 How AI Prompts Improve Shopping and Booking Experiences
31:25 Concerns About AI and the Future of Work for People with Disabilities
34:32 The Risk of AI Reducing Accessibility Job Opportunities
36:46 Why Brands Need Accessibility Experts at the AI Table
38:01 Connect with Maxwell Ivey and The Accessibility Advantage
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By WisdomBuilding a brand is about more than compliance and checklists—it's about genuine communication, connection, and creating a welcoming experience for everyone. In this episode, I sit down with Maxwell Ivey, known as The Blind Blogger, a serial entrepreneur, author, speaker, and accessibility consultant with over 15 years of expertise.
We dive deep into inclusive design, alt text, accessible tools, and the business benefits of accessibility. You’ll learn how adopting accessible practices enhances user experience, strengthens your brand, and boosts organic traffic—plus how AI is reshaping accessibility (for better and worse). Whether you’re a founder or a designer, this episode will shift how you think about accessibility and inclusion.
Connect with Maxwell Ivey
Website: https://theaccessibilityadvantage.com
LinkedIn: https://www.linkedin.com/in/maxwellivey/
Join the Wisdom Journey Newsletter
Want insights, practical lessons, and behind-the-scenes updates delivered straight to your inbox? Join my newsletter to stay connected and level up your creator journey:
https://wisdom.beehiiv.com
Timestamp Chapters
00:00 Redefining Accessibility: From Compliance to Connection
01:04 Why Business Owners Must See Accessibility as Self-Interest
03:21 How Alt Text Impacts SEO and User Experience
05:08 Accessibility Improvements Help All Users
06:02 Accessibility as True Collaboration, Not Just Guidelines
08:49 Why Empathy and Conversation Matter in Inclusive Design
12:18 Real-World Accessibility Gaps: Booking, Email, and Platforms
14:15 Calendly’s Accessible Front End vs. Back End
15:26 The Fragility of Accessibility in Evolving Platforms
17:23 Businesses Building for the Majority and Missing the 5%
18:08 How Accessibility Features Like Dark Mode Improve UX
20:30 Boosting Brand Loyalty Through Accessibility
22:00 Social Consciousness and Inclusive Brands
23:33 AI’s Double-Edged Role in Accessibility
25:11 Practical AI Use Cases to Enhance Accessibility
28:19 How AI Prompts Improve Shopping and Booking Experiences
31:25 Concerns About AI and the Future of Work for People with Disabilities
34:32 The Risk of AI Reducing Accessibility Job Opportunities
36:46 Why Brands Need Accessibility Experts at the AI Table
38:01 Connect with Maxwell Ivey and The Accessibility Advantage