Sign up to save your podcasts
Or
Share How Adam Hadi and Current take the underbanked to the bank.
Share to email
Share to Facebook
Share to X
Share to email
Share to Facebook
Share to X
Or
How Adam Hadi and Current take the underbanked to the bank.
Meet Adam Hadi, the marketing mind behind Current -- a start up virtual bank for underbanked hipster and gig workers that has raised over $50M in VC capital, has 1.2 million plus users, and over a billion dollars in deposits. Discover the serious-as-a-heart-attack secret behind the success of their hilarious meme ads. How they win the trust battle against the Capital Ones, Wells Fargos, and Chase banks of the world. Then we’ll dig into some spectacularly bad ads for back scratchers and sunflower seed feeders and the big promise that pays off time after time in Current’s best performing ads.
KEY TAKEAWAYS
- How to make money by stealing customers that your competitors don’t want.
- What you can do to minimize the upfront financial hit when hiring influencers.
- How to turn what prospects hate about your competitors into something they’ll love about you.
- The amazing advertising power of emojis.
- How to win a guerrilla war against industry Goliaths.
BIO
The VP of Marketing at Current, a leading U.S. challenger neobank built to meet the needs of people who have been overlooked by the traditional banking industry, Adam Hadi specializes in user acquisition and influencer marketing. Previously, he was the Head of Marketing at Draft (PlayDraft.com) and led User Acquisition at Topps Digital after spending several years as an Economist for the Bureau of Labor Statistics. He earned an M.A. in Applied Economics from Johns Hopkins University and a B.A. in Economics from Binghamton University.
View all episodes
By Funnel Dash
4.7
1212 ratings
Meet Adam Hadi, the marketing mind behind Current -- a start up virtual bank for underbanked hipster and gig workers that has raised over $50M in VC capital, has 1.2 million plus users, and over a billion dollars in deposits. Discover the serious-as-a-heart-attack secret behind the success of their hilarious meme ads. How they win the trust battle against the Capital Ones, Wells Fargos, and Chase banks of the world. Then we’ll dig into some spectacularly bad ads for back scratchers and sunflower seed feeders and the big promise that pays off time after time in Current’s best performing ads.
KEY TAKEAWAYS
- How to make money by stealing customers that your competitors don’t want.
- What you can do to minimize the upfront financial hit when hiring influencers.
- How to turn what prospects hate about your competitors into something they’ll love about you.
- The amazing advertising power of emojis.
- How to win a guerrilla war against industry Goliaths.
BIO
The VP of Marketing at Current, a leading U.S. challenger neobank built to meet the needs of people who have been overlooked by the traditional banking industry, Adam Hadi specializes in user acquisition and influencer marketing. Previously, he was the Head of Marketing at Draft (PlayDraft.com) and led User Acquisition at Topps Digital after spending several years as an Economist for the Bureau of Labor Statistics. He earned an M.A. in Applied Economics from Johns Hopkins University and a B.A. in Economics from Binghamton University.