In an era where business landscapes shift faster than ever, effective strategic planning has become one of the most critical competencies an organization can possess. It’s not enough to set bold targets or craft inspiring vision statements; true progress comes when strategy is built to be practical, people-centric, and adaptable. In this realm, the work of Adele Baaini offers profound insights and frameworks that make strategic planning genuinely work, turning ideas into measurable outcomes and sustainable growth.