Get a “God’s-eye-view” of Facebook ad management with Hootsuite/AdEspresso Facebook Ads Specialist, Paul Fairbrother to find out how he successfully markets to 10,000 customers with an $360M in ad spend.  He’ll reveal the secret ingredient for positive cash flow, little known ad tracking hacks, and the $1,000 “free”experiments he runs to disaster check customer ad strategies.  Then sit in as we pick apart a prepaid funeral ad that despite cheap leads was dead on arrival and bite into a rich and tasty cupcake ad that turned the COVID crisis into a big advantage.

KEY TAKEAWAYS

• Discover the un-trackable magic of “Dark Social” and why it generates sales you didn’t see coming.
• Why this kind of buying typically lets you add 50% from what’s being tracked to your revenue projections.
• The surprisingly easy way to track attribution for sales that occur beyond Facebook’s 28 day limit.
• What essential success-gauging metric you MUST know before you run a single ad - but most advertisers don’t.
• Why you can’t confuse someone into buying your product -- and the ONE thing you need to do to avoid making this mistake.

BIO
As Facebook Ads Specialist for Hootsuite and AdEspresso which is Facebook’s largest Marketing Partner,  Paul Fairbrother personally manages close to $2M in client ad spend a year and has performance-audited campaigns from over 1,000 ad accounts.  He also serves as AdEspresso’s Head of Education. Fully Facebook-Blueprint-Certified, Fairbrother also holds all 11 Digital Marketer certifications along with several Hootsuite Academy and Google Ads certifications.  Prior to joining AdEspresso in 2016, he served as a social media manager for a global café chain.