Rachel Wolfson sat down with Fonz Olvera, CEO and Founder of Tokenproof, to discuss how major brands like Adidas are leveraging non-fungible tokens (NFTs). In this episode, Olvera explains both the benefits and the challenges associated with NFTs for brands, ticketing and much more.

This week's guest:

Fonz Olvera is the founder and CEO of tokenproof, a safe token-gating solution in the Web3 space that is helping brands unlock token-based experiences for their audiences, both online and IRL.

In early 2021, Fonz discovered NFTs and noticed that users were losing their valuable NFTs to scammers. He realized the need for a solution that allowed users to make use of their digital assets without exposing them to risk. Thus, tokenproof was born, providing safe token-gating technology, both online and in the real world. Tokenproof quickly evolved into a platform to connect the real world with NFTs and was used for access control and ticketing at over 75 events around NFTNYC 2022, and 45 events and activations at Miami Art Week, rapidly gaining traction as a household name in the NFT space

Show sponsors & production team:

Special thanks to Banxa for sponsoring this episode. Banxa is a leading crypto payments infrastructure provider. Check out Banxa for all your Web3 projects.

Learn more at https://banxa.com/ 

Special thanks to Wursta for producing this episode. Wursta is a global technology consultancy on a mission to help businesses save time and money by making wise decisions on critical IT including email, cloud, cybersecurity, Web3, and more. WRST Collabs is Wursta’s innovation lab exploring web3 and curating the WRST NFT Gallery. 

Learn more at https://wursta.com/

If you are interested in sponsoring upcoming episodes, please reach out [email protected]

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🎙️Podcast Info:

Amazon Podcasts: https://music.amazon.com/podcasts/f4dd2741-2600-4be5-b894-de55b1bb1456/web3-deep-dive 

Apple Podcasts: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 

Spotify: https://open.spotify.com/show/04DRjy4kNwf9RK5u78pSG2 

IheartRadio: http://bit.ly/3nO7QS4 

Social Links:

⚡️Follow Fonz on Twitter: https://twitter.com/FonzGm 

⚡️Follow Tokenproff on Twitter: https://twitter.com/tokenproof 

⚡️Follow Banxa on Twitter: https://twitter.com/BanxaOfficial 

⚡️Follow WRST COLLABS on Twitter: https://twitter.com/WRSTcollabs 

⚡️Follow WURSTA on Twitter: https://twitter.com/WurstaCo 

⚡️Follow Web3 Deep Dive on Instagram: https://instagram.com/web3deepdive_podcast?igshid=YjNmNGQ3MDY= 

⚡️Follow Web3 Deep Dive on LinkedIn: https://bit.ly/3UdVrmC 

👋 Follow Rachel on social media:

Twitter: https://twitter.com/Rachelwolf00 

Instagram: https://www.instagram.com/rachelswolfson

LinkedIn: https://www.linkedin.com/in/rachwolf/

🙌 Show Production Team: 

Executive Producer, Deanna Wursta: https://www.linkedin.com/in/deannadial/ 

Producer, Mark Gamo: https://instagram.com/markgamo?igshid=ZjE2NGZiNDQ=

Director, Alex Wilcox: https://instagram.com/alexanderwilcox?igshid=ZjE2NGZiNDQ=

Creative Director, Aron Bender: https://www.linkedin.com/in/aron-bender/

Musical Director, Dana Albo: https://instagram.com/danaalbo10?igshid=ZjE2NGZiNDQ=

💡 OTHER RESOURCES: 

Rachel's Website: https://www.rachelwolfson.me/ 

Rachel's Cointelegraph Column: https://cointelegraph.com/authors/rachel-wolfson 

Rachel's Bitcoin E-Book: https://www.amazon.com/dp/B08WLHXRS3 

Rachel's Linktree: https://linktr.ee/rachelswolfson

Wursta Website: https://wursta.com/ 

WRST Collabs Website: https://wrst.co/ 

Tokenproof website: https://tokenproof.xyz/ 

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DISCLAIMER This show is for entertainment purposes only and does not provide financial advice. Before making any decisions consult a professional.