Wouldn't it be great if you had a marketing strategy for  a product  or service that keeps reaching new customers week in and week out, year in and year out ? In this podcast , I share the Free Product Strategy that I learnt from the book "Perennial Best Seller -  The Art of Making and Marketing Work that Lasts" by Ryan Holiday. I also talk about examples of how this free product strategy has worked for books, music, content, seminars and helped authors, musicians, seminar organisers make tons of money in return for adopting this strategy.