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How AdParlor Turned Market Challenges Into Strategic Advantage
Are you struggling to differentiate your agency in an increasingly competitive market? When established strategies stop working and larger competitors seem to win all the best clients, do you stick with what you know or make a bold pivot? For agency owners, recognizing when to transform your business model isn't just about survival—it's about turning market challenges into a genuine strategic advantage.
Today, we're joined by Kristina Coughlin, General Manager of AdParlor, who led her agency through a remarkable transformation from traditional paid media to creator-led marketing. With 16 years of experience scaling 7- and 8-figure marketing programs for startups and Fortune 100 companies alike, Kristina brings practical insights on executing strategic pivots that drive both client results and agency growth.
Social Pulse Podcast host Mike Allton asked Kristina Coughlin about:
⭐ Market Sensitivity: The importance of actively monitoring industry trends and competitive landscapes to identify when a strategic pivot is necessary before it becomes urgent.
⭐ Transformation Leadership: Practical insights for leading an agency through a significant business model transformation while maintaining team cohesion and client confidence.
⭐ Strategic Differentiation: How identifying emerging trends (like creator-led marketing) can help agencies escape commoditization and establish distinctive value propositions that drive both client results and agency growth.
Learn more about Kristina Coughlin
Connect with Kristina Coughlin on LinkedIn
Resources & Brands mentioned in this episode
AdParlor
Learn more about Agorapulse with a free demo
Fluent
Best Buy
The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-adparlor-turned-market-challenges-into-strategic-advantage
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.
View all episodes
By Mike AlltonAre you struggling to differentiate your agency in an increasingly competitive market? When established strategies stop working and larger competitors seem to win all the best clients, do you stick with what you know or make a bold pivot? For agency owners, recognizing when to transform your business model isn't just about survival—it's about turning market challenges into a genuine strategic advantage.
Today, we're joined by Kristina Coughlin, General Manager of AdParlor, who led her agency through a remarkable transformation from traditional paid media to creator-led marketing. With 16 years of experience scaling 7- and 8-figure marketing programs for startups and Fortune 100 companies alike, Kristina brings practical insights on executing strategic pivots that drive both client results and agency growth.
Social Pulse Podcast host Mike Allton asked Kristina Coughlin about:
⭐ Market Sensitivity: The importance of actively monitoring industry trends and competitive landscapes to identify when a strategic pivot is necessary before it becomes urgent.
⭐ Transformation Leadership: Practical insights for leading an agency through a significant business model transformation while maintaining team cohesion and client confidence.
⭐ Strategic Differentiation: How identifying emerging trends (like creator-led marketing) can help agencies escape commoditization and establish distinctive value propositions that drive both client results and agency growth.
Learn more about Kristina Coughlin
Connect with Kristina Coughlin on LinkedIn
Resources & Brands mentioned in this episode
AdParlor
Learn more about Agorapulse with a free demo
Fluent
Best Buy
The Social Listening Goldmine: How Smart Brands Mine Conversations for Revenue
Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/agency-edition/how-adparlor-turned-market-challenges-into-strategic-advantage
Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.