Can purpose and people truly redefine success in IT consulting?In this heartfelt episode of IT Mastermind Talks, host Ian Markram — Founder of LoadingGrowth and former Deloitte UK and Axon UK consultant who built and sold his firm to NTT Data — sits down with Adrian Everett, Co-CEO of HR Crowd, to share how building a consultancy on trust, relationships, and heart led to remarkable growth in the SAP ecosystem.Adrian opens up about his unconventional journey — from rugby to SAP, publishing, and founding Inside SAP Magazine — and how he turned giving back into a business growth strategy. He explains how HR Crowd’s people-first model and values-driven culture helped the company thrive in an industry dominated by global giants.💡 Key Takeaways:✅Why putting people before profit drives long-term success✅How HR Crowd’s co-CEO model fosters collaboration✅The future of SAP, AI, and HR transformation🎧 Watch if you believe leadership is more than metrics — it’s about impact, purpose, and legacy.⏰ TIMESTAMPS(00:00) Welcome and introduction(01:00) Adrian’s journey from rugby to SAP consulting(03:00) The story behind Inside SAP Magazine(05:00) Why giving back built stronger industry ties(08:00) From publishing to co-founding HR Crowd(12:00) Building a business on culture and connection(16:00) Winning first clients through trust and authenticity(21:00) HR Crowd’s co-CEO structure and leadership lessons(27:00) The power of people-first culture in tech(33:00) Navigating challenges and scaling with purpose(40:00) AI and the evolving HR consulting landscape(46:00) Advice for future IT foundersConnect with Adrian Everett:💼 LinkedIn | https://www.linkedin.com/in/adrianeverett/💼 LinkedIn | https://www.linkedin.com/company/hr-crowd/🌐 Website | https://www.hrcrowd.com/Connect with IT Mastermind Talks🌐 Website | https://www.itmastermindtalks.com💼 LinkedIn | https://www.linkedin.com/company/loadinggrowth📺 YouTube | https://www.youtube.com/@ITMastermindTalks📸 Instagram | https://www.instagram.com/loadinggrowth🐦 Twitter | https://twitter.com/IanMarkram#ITMastermindTalks #LoadingGrowth #IanMarkram #AdrianEverett #HRCrowd #ITConsulting #Leadership #EntrepreneurJourney #BusinessGrowth #PeopleFirst #TeamCulture