Adriana Lacy is a multi-talented journalist and consultant, and founder of Adriana Lacy Consulting, Journalism Mentors, and most recently, Influencer Journalism. In this wide-ranging conversation with IIJ leader Shernay Williams, Lacy lays out how to build a freelance business around content strategy, engagement, and social media – and how she generates enough consulting work for her whole team.

Shernay Williams is a freelance video journalist based in Baltimore, MD focused on health and entrepreneurship. She's the founder of a national directory called The Black Mompreneur as well as The StorySuite, a content agency.

The Freelance Journalism Podcast is a production of the Institute for Independent Journalists, whose mission is the financial and emotional sustainability of freelancers of color. Learn more about our work at theiij.com.