Robert Knop, CEO of Assist You Today joins us this week for a crash-course in how to make financial advisor social media efforts more effective. Robert is an expert at helping financial professionals embrace digital marketing, and he currently gains 100% of his leads from social media and events.

In this episode, we discuss how financial advisors can successfully prospect on LinkedIn by adding value – not launching right into a pitch. Tune in to learn the biggest mistakes small business owners make on social media, why you should spend as much time on retention as acquisition, and what will help set your LinkedIn page apart from other financial advisors.

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