Search is changing as B2B buyers increasingly turn to answer engines such as ChatGPT, Perplexity, and Gemini. Visibility is now about how your brand shows up when AI reaches your buyers first.

In this episode, Guy Yalif (Chief Evangelist at Webflow) joins Tyler Calder (CMO at PartnerStack) to unpack the rise of answer engine optimization (AEO) and why it’s becoming a company-level priority. Guy shares how AEO builds on strong SEO foundations, how AI can reshape brand narratives, and how partnerships and affiliates are playing a growing role in AI visibility. He also offers actionable steps for GTM leaders to stay ahead.

You’ll learn:

• Why AEO is the next evolution of SEO, not a replacement
• How to make good content that answer engines will index
• What teams should measure to understand AEO impact

Jump into the conversation:
 (0:00) Introducing Guy Yalif
 (8:23) The brand risk created by answer engines
 (10:10) Defining AEO, GEO, and AI visibility
 (13:06) How content shifts from keywords to questions
 (16:28) Why freshness and structure matter more than ever
 (18:38) The technical foundations of AEO, from schema to site speed
 (22:20) Authority, earned mentions, and off-site influence
 (25:05) What GTM leaders can do to unlock AI visibility
 (30:11) How to measure AEO success and LLM-driven traffic

 (34:09) AEO is the evolution of SEO

Resources:

Guy Yalif’s LinkedIn: http://linkedin.com/in/gyalif

Webflow website: https://webflow.com/