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Over the last decade, African music has evolved from local stages to the center of global culture.In this episode of AfroWay – Soul From The East, host James Mabinda explores how African artists broke through international barriers—without waiting for permission. From the rise of streaming platforms to the global explosion of Afrobeats and Amapiano, this episode tells the story of talent meeting technology, culture meeting opportunity, and sound crossing borders.You'll hear how artists rebuilt the music industry from the ground up, how fans became promoters, and why African music didn't just get discovered—it arrived prepared.This is the first part of a two-episode series on Africa's musical rise and global influence.
By AFROWAY ENTERTAINMENTOver the last decade, African music has evolved from local stages to the center of global culture.In this episode of AfroWay – Soul From The East, host James Mabinda explores how African artists broke through international barriers—without waiting for permission. From the rise of streaming platforms to the global explosion of Afrobeats and Amapiano, this episode tells the story of talent meeting technology, culture meeting opportunity, and sound crossing borders.You'll hear how artists rebuilt the music industry from the ground up, how fans became promoters, and why African music didn't just get discovered—it arrived prepared.This is the first part of a two-episode series on Africa's musical rise and global influence.