Matt Klassen, a 2x CMO, explains how adopting an agile development process in marketing can create transparency, accountability, and strong relationships with other departments. It allows for greater flexibility and the ability to pivot based on changing market dynamics.

"By applying agile development practice to marketing, we've been able to remove random acts of marketing from our operations." - Matt Klassen

Through agile marketing, Matt's team focuses on strategic planning and prioritization, reducing random acts of marketing. They commit to a monthly sprint and leave room for ad hoc requests, ensuring alignment with the go-to-market strategy

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