Making MarTech

How AI Chatbots are Transforming Customer Engagement (ft. Anu Shukla)


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What if AI chatbots weren't just clunky website widgets anymore?

In this episode, Himnish Jindal sits down with Anu Shukla, co-founder and executive chairman of Botco.ai, to explore how chatbots are evolving from clunky website widgets to powerful, AI-driven engines of customer engagement. From no-code platforms to enterprise-grade compliance, Anu shares what’s driving chatbot adoption, and where the real opportunities (and challenges) lie.

You’ll learn:

  • How chatbots reduce support costs while boosting engagement
  • Why personalization is key to chatbot success
  • How Botco.ai trains chatbots
  • How chatbots can streamline processes in healthcare
  • What most companies get wrong about chatbot implementation


Anu also reveals what MarTech leaders need to know about the future of automation, and how to leverage chatbots as a strategic growth driver, not just a support tool.

🎧 Listen now on Apple Podcasts, Spotify, and YouTube.

📅 Released April 30, 2025.

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Making MarTechBy Himnish Jindal