This conversation covers the insights of consultant Andrew Lawless on building a thriving consulting business. Key takeaways include:

Lawless advocates a "simplify, sell, scale" framework that focuses on finding a unique niche and attracting the right clients, rather than trying to be everything to everyone.

He emphasizes the importance of the "consultant business motivators" - product positioning, prospects, profits, and processes - and recommends a 6-week cycle to focus on the two most critical areas at a time.

Lawless is a proponent of using AI strategically to amplify one's efforts in these key areas, but cautions against getting caught up in the hype without a clear plan.

He also stresses the value of a global perspective, drawing on his own diverse background, to uncover new opportunities and problem-solving approaches.

Ultimately, Lawless' approach is about building a consulting legacy that makes a real difference, not just maximizing profits.