What happens when digital advertising becomes a black box? Platforms like Facebook, Google, and TikTok are pushing AI-driven automation, making it harder for marketers to control targeting and results. Nick Raschke, co-founder of Doe Media, has spent years mastering e-commerce growth, paid ads, and data-driven marketing, helping brands from startups to billion-dollar giants. In this episode, Brent Muller and Nick discuss why ad platforms are hiding more data, how AI is both helping and hurting marketers, and what businesses must do to stay ahead.

Key Topics Discussed:
How Nick built Doe Media from e-commerce to a 50+ employee agency
Why Facebook & Google are limiting advertiser control
How AI is changing ad targeting, creative, and campaign management
The rise of live selling and why it’s the next big trend in the U.S.
How brands can leverage AI tools like Claude & ChatGPT for ad copy & strategy

Timestamps:
00:00 - Welcome & Introduction
00:30 - Nick’s Journey: From E-Commerce Founder to Running a Global Ad Agency
02:16 - The Rise of Doe Media & Its Unique “Anti-Agency” Approach
05:33 - How AI is Reshaping Facebook & Google Ads
08:47 - The Problem with Automated Ad Campaigns & Data Restrictions
12:19 - Why Live Selling is Exploding & How Brands Can Use It
15:12 - AI in Marketing: How Doe Media Uses Claude & ChatGPT for Copywriting
19:02 - Data-Driven Growth: How to Build Better Customer Personas
23:14 - The Future of Advertising & Why Marketers Must Adapt
26:39 - How to Connect with Doe Media & Work with Nick Raschke

Connect with Nick Raschke & Doe Media:
🌐 Website: doemedia.com
📧 Free Ad Audit: doemedia.com

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#DigitalMarketing #AI #FacebookAds #GoogleAds #LiveSelling #DoeMedia #FutureProofedPodcast

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