In this episode, we’ll be discussing Contextual Intelligence and how it has been applied to one of the most complex industries in the world, Life Sciences. Derek Choy, President and co-founder of Aktana shares how early missteps actually led to a greater understanding of the importance of context for all areas of the business. We chat through considerations companies need to make when transitioning from a legacy commercial model to one that is data-powered and the pitfalls of relying too much on machine learning.