The creative industries are undergoing a rapid change due to AI. Non-creatives are using Large Language Models to generate images, video, copy, and music. So what can marketing and social media professionals do to stay one step ahead, regardless of whether they're a creative, strategist or generalist marketer.

In this episode of Soc•AI•l Skylines, creative strategist and Tomas Haffenden demonstrates to Gary and Christina how creativity and AI isn't just as simple as "just getting AI to do it." In this episode, Tomas talks about:

• The importance of linguistics in prompting.
• What are super tokens.
• How to generate the outputs from AI that match what's in your head.
• Where AI ends and humans have to take over.
• Where to start if you're looking to upskill on AI.

Credits:

• Soc•AI•l Skylines is a Social Hills production.
• Hosts: Christina Vetta and Gary Andrews.
• Producer: Peter Northcote.
• Videographer: Imogen Mabin.
• Guest: Tomas Haffenden.
• Studio: Brightside Studios.