Today, I’m joined by Oliver Lund Storgaard from Kvadrant Consulting.

Over the past five years, Oliver has worked in data-driven sales with some of the world’s largest building materials companies. He’s seen the paradigm shift firsthand and the new opportunities it creates for sellers to become extraordinarily productive.

But success isn’t just about data and analysis. It’s about enabling real change on the frontline and making sure sellers actually adopt new ways of working.

In this episode, we dive into exactly that, with a focus on one of the cornerstones of sales: prospecting. Listen in if you want to hear how to both get the right data and ensure that sellers actually use it to inform real-life priorities and conversations.