In this episode, Jolanta Oliver, Associate Director of Marketing Analytics - Brand Growth System at Kraft Heinz, joins Binny Mathews, Co-founder of ProjectPro, to explore how AI is transforming consumer insights and driving ROI for global brands like McDonald's and Kraft Heinz.

Guest Background:

A seasoned leader in marketing analytics, Jolanta has played a pivotal role in leveraging AI to decode consumer behavior and optimize brand growth strategies. With experience at both McDonald's and Kraft Heinz, she has firsthand knowledge of how AI-powered insights shape billion-dollar business decisions.

What's Inside?

✅ AI-driven consumer insights: How leading brands decode customer behavior

✅ Social listening & AI: The evolution of market research in the digital age

✅ McDonald's AI-powered drive-thru: Lessons from the field

✅ Balancing automation and human intuition in marketing analytics

✅ Key strategies for AI adoption in large-scale enterprises.

Key Takeaways:

1️⃣ Start with a clear business problem—AI should serve an objective, not just be a tool

2️⃣ Consumer insights go beyond numbers—AI must be paired with human judgment

3️⃣ Even 90% AI accuracy isn’t enough—real-world execution matters

4️⃣ Test, iterate, and refine—AI in marketing is an evolving process

5️⃣ AI won’t replace human decision-making, but it will redefine how businesses approach growth.

This episode is a must-watch for business leaders, marketers, and AI enthusiasts looking to understand how data-driven insights fuel brand success at scale!

For full show notes, visit- https://bit.ly/3Fsa5Dl

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