Highlights From The Episode:

• Mike and Sophie divulge invaluable insights into the evolution of the SEO mindset.
• Unravel the mysteries behind recent Google updates, including the introduction of the new phone number button in search results.
• Explore how technologies like ChatGPT and the Rabbit AI device are revolutionizing the SEO industry.

SEO Discussion:

0:00 Introduction

01:10 Mindset in SEO

04:14 Dashboard developments with the Algomatic & Free APP Level

10:01 Content and On-Page vs. Links SEO Test

14:02 Click to Call Button Redesign in Search Results

18:09 Google Testing Snippets for Product Listings and Local Images

19:50 How AI in Search Impacts You

33:31 Rabbit AI Device

40:07 Future Implications of AI Integration

Recent SEO News:

• Google Showing New Phone Number Buttons For Some Search Results
• Poll: 60% Of SEOs Are Worried About The Impact Of Google SGE
• Google confirms a search ranking bug where sites disappear from search results over the weekend