There’s a lot of hype around AI in ad tech — but where is it really having an impact today?

In this episode, I speak with Nagarajan Chakravarthy, Chief Digital Officer and founding team member at iOPEX Technologies. We go deep into practical examples of AI transforming advertising revenue operations — from media planning to campaign optimization, and even creative generation.

You’ll hear:

What “Agentic AI” really means in Ad Tech

Which parts of the ad ops workflow are being automated

The biggest cultural and organizational blockers to adoption

Why AI may actually level the playing field for smaller advertisers

📧 Contact Naga: [email protected]

🌐 Learn more: https://www.iopex.com

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Timestamps:

0:00 - Introduction: Why AI in ad tech needs more real examples

1:01 - Meet Nagarajan Chakravarthy, CDO at iOPEX

2:07 - What iOPEX does and their approach to transformation

3:35 - What are “command agents” and how do they work?

3:52 - AI use cases in advertising revenue operations

6:41 - How AI accelerates creative and campaign execution

7:35 - From media plan to standardized IOs

8:02 - Speed vs. oversight: the new trade-off

10:08 - Skill shifts: From execution to prompting

11:08 - Quality control and changing error patterns

13:02 - Real-world example: AI-generated media plans

16:07 - Where AI still falls short: the EQ of creative

17:22 - Where human judgment remains indispensable

19:02 - Common misconceptions about AI in ad tech

21:31 - 4 areas where AI will be most disruptive

24:35 - Internal blockers: Skills, data, and expectation-setting

27:39 - Will AI level the playing field or boost the giants?

29:41 - Why AI is a net positive for publishers

31:38 - Final thoughts and how to connect with Naga

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More content coming soon from the front lines of ad tech and monetization.