In this episode of the VRMA Arrival podcast, David Stephens, lead data scientist at TravelNet Solutions, cuts through the AI hype to share what short-term rental operators really need to know. From guest messaging and marketing to revenue management and sentiment analysis, Stephens explains where AI adds true value and where it still needs a human touch. He also offers key questions to ask before adopting any AI tool and compares cutting-edge “thinking” models to today’s more common AI applications.