Your buyers have already moved. ChatGPT, Gemini, and Perplexity are where research happens now – and it's fundamentally changing discovery, shortlisting, and vendor evaluation. Dan and Phil break down why this matters right now: 80% of tech buyers are using AI for research, the entire buyer journey is condensing into a single conversation window, and your strategy needs to adapt today, not tomorrow. 

Learn why traditional SEO still plays a role, how to get cited (not just mentioned) in AI responses, and why hiding content from AI is sabotaging your growth. This episode covers the frameworks you need to win in AI search, why gated content makes no sense anymore, and how to build a content strategy that actually shows up when your buyers are researching. 

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