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How AI is Changing Branding & Marketing with Chris Carr
In this episode, Melinda Emerson chats with Chris Carr about his journey into online marketing and branding. They discuss how to build a successful brand online, the role of AI in branding and content strategy, and the importance of an enriching website experience. They also highlight the value of email addresses over likes for business growth.
In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly became a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since early 2020, Chris has become a thought leader in artificial intelligence (AI). Through years of analysis, workshops, and hands-on experience, he’s observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that most businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that’s already here. Find out more at https://farotech.com.
Connect with Chris Carr:
Website: https://farotech.com/
LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/
Twitter: https://twitter.com/chris_carr
YouTube: https://www.youtube.com/@Farotech
Podcast: https://farotech.com/podcasts/
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction to Chris Carr and the podcast with Melinda Emerson
(2:10) Chris Carr's journey into online marketing and branding
(6:05) Building a successful brand online with target personas
(7:14) Leveraging AI in branding, marketing, and content strategy
(13:08) Sponsor: Commercial Break
(13:55) Using AI for content creation and maintaining authenticity
(15:56) The role of branding and the importance of an enriching website experience
(17:45) The importance of email addresses over likes for business growth
(18:33) Closing remarks and thank you to Chris Carr
(19:00) Sponsor: Commercial Break
(19:16) Promotion for Melinda Emerson's online course
(19:45) Outro
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By Melinda Emerson
5
1010 ratings
In this episode, Melinda Emerson chats with Chris Carr about his journey into online marketing and branding. They discuss how to build a successful brand online, the role of AI in branding and content strategy, and the importance of an enriching website experience. They also highlight the value of email addresses over likes for business growth.
In 2001, Chris Carr launched a start-up in his spare time – a marketing company called Farotech. What started primarily as a web design firm quickly became a comprehensive digital marketing agency specializing in helping clients in the healthcare, orthopedics, manufacturing, SaaS, and cybersecurity fields see explosive growth through a proven marketing system. Since early 2020, Chris has become a thought leader in artificial intelligence (AI). Through years of analysis, workshops, and hands-on experience, he’s observed the rise of modern AI and its potential to reshape the business landscape. Recognizing that most businesses are not ready for this massive disruption from AI, Chris offers workshops and lunch-and-learns to equip businesses for the future that’s already here. Find out more at https://farotech.com.
Connect with Chris Carr:
Website: https://farotech.com/
LinkedIn: https://www.linkedin.com/in/chris-carr-84b1a02/
Twitter: https://twitter.com/chris_carr
YouTube: https://www.youtube.com/@Farotech
Podcast: https://farotech.com/podcasts/
Get More!
Want to hear more episodes of The SmallBiz Chat Podcast? Subscribe on your favorite platform so you never miss an episode!
(0:00) Introduction to Chris Carr and the podcast with Melinda Emerson
(2:10) Chris Carr's journey into online marketing and branding
(6:05) Building a successful brand online with target personas
(7:14) Leveraging AI in branding, marketing, and content strategy
(13:08) Sponsor: Commercial Break
(13:55) Using AI for content creation and maintaining authenticity
(15:56) The role of branding and the importance of an enriching website experience
(17:45) The importance of email addresses over likes for business growth
(18:33) Closing remarks and thank you to Chris Carr
(19:00) Sponsor: Commercial Break
(19:16) Promotion for Melinda Emerson's online course
(19:45) Outro