In this episode, Doug Farren is joined by Roger Bailey, Associate Dean of Executive Education and Centers at The Ohio State University Fisher College of Business, to explore how AI is reshaping customer-centricity.  We discuss why putting customer value at the center of business decisions drives profitability, how AI is transforming both qualitative and quantitative research, and what these changes mean for mid-sized companies.

From practical examples of AI in action to strategies for maintaining authenticity in a digital-first world, this conversation offers a roadmap for leveraging technology without losing sight of what matters most — the customer.