This episode of the Founder's Corner podcast featured Krisa De La Cruz, the founder of Chaparral Creative.

Read the episode show notes at onebridgeaccounting.com.

Timestamps

(00:00) Intro

(01:12) Early experiences

(03:47) Early struggles

(05:21) Chaparral Creative today

(09:17) How AI is changing marketing content

(13:22) Designing content for the AI overview

(14:10) Schema explanation

(15:45) Content planning

(17:32) Strategy and implementation changes

(26:10) Content generation

(31:00) Krisa’s contact info 

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