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In this episode of Pragmatic AI, Matt Stauffer and Jordan Keller discuss how AI is reshaping writing, content creation, and the people who make their living with words.

They unpack Jordan’s wide-ranging career, the pressure writers are feeling as AI floods the internet with passable content, and why taste and discernment matter more than ever. They explore where AI can genuinely help, especially in research and synthesis, and where it still falls short in originality and creative depth.

The conversation also touches on decentralization, ownership, and what it means to build a voice in a world where anyone can generate text in seconds.

• Matt Stauffer on Twitter 
• Tighten Website 
• Jordan Keller on Bluesky
• Jordan Keller Website 

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Editing and transcription sponsored by Tighten.