As AI becomes a bigger part of our world it can be utilised to power research and studies in ways that were never possible before.

Today we hear about new research that has used AI to expose the harms of gambling marketing in sport. Through analysis of sporting programmes, social media consumption and focus groups with young people, they discovered the shocking reach these companies have into our everyday lives.

Our expert guests are calling for better regulation and a step away from the idea of individual responsibility. Aphra Kerr is Adjunct Professor of Sociology at Maynooth University and Professor of Information and Communication Studies at University College Dublin. Dr Paul kitchen is a senior lecturer in the School of Sport and Exercise Science at Ulster University in Belfast.

THINGS WE SPOKE ABOUT

● Using AI to gather concrete data on gambling trends

● The rise in gambling exposure due to social media and deregulation

● Analysis through focus groups and media consumption

● Social impacts and considerations away from the individual

● Putting pressure on sporting bodies and gambling companies

GUEST DETAILS

Dr. Aphra Kerr is a Full Professor of Information and Communication Studies at University College Dublin and Senior Adviser at the UCD Centre for Digital Policy. She is adjunct Professor of Sociology at Maynooth University. She is a Co-PI at the ADAPT Centre for Digital Media Technology, scientific lead of the Transparent Digital Governance strand and co-lead of the Autonomy and Responsibility challenge. Her ADAPT research focuses on the ethics and values underpinning the design and governance of AI, AI related public policy and social expectations of AI. She is also working on projects related to algorithmic and AI literacy, young people’s engagement with media and gaming, histories of creative computing and examining media concentration and power. Aphra has over twenty years researching digital content and technology with a focus on digital media and digital games.

Paul Kitchin is a Senior Lecturer within the School of Sport and Exercise Science. His PhD investigated organisational change on managers, staff, and youth participants in para-sport. He is interested in how wider health and social outcomes are developed through sport. Topics of relevance to this include; Disability, Sport and Media, Marketing, Gambling, Youth. He is a Senior Fellow of the Advance HE and his teaching and supervision focus is on leadership, management, and justice in and through sport organisations.

MORE INFORMATION

All-Island report finds young people exposed to high levels of gambling marketing across sport and media: https://www.adaptcentre.ie/news-and-events/all-island-report-finds-young-people-exposed-to-high-levels-of-gambling-marketing-across-sport-and-media/

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