AI is transforming how patients search for health information, how brands communicate, and how trust is built in healthcare.

In this episode of The Patient Experience Podcast, Bob Miglani is joined by Dan Seewald, former Head of Worldwide Innovation at Pfizer, TED Talk keynote speaker, and Founder of Deliberate Innovation. Dan is also the Co-Founder and CEO of LiviWell, a FemTech medical device company, and brings deep experience helping organizations solve complex challenges through design thinking, AI, and rapid problem solving.

Together, they explore how AI is redefining pharma marketing, from faster content creation and AI-driven insights to true personalization and shifting from one-to-many to highly targeted, trust-based engagement. They also unpack the growing patient confusion crisis and what pharma leaders must do to educate patients more effectively in a Direct to Patient world.

This episode is for pharma brand leaders, patient services teams, and marketers looking to apply AI in a practical, meaningful way.

Learn more about Dan Seewald at www.deliberateinnovation.net or connect with him on LinkedIn.

The Patient Experience Podcast explores how pharma patient services leaders and patient-facing teams can navigate a growing patient confusion crisis as therapies become more complex and the industry moves Direct to Patient. Hosted by Jason Grossman, a 25-year pharma commercial, patient services, and marketing executive, and Bob Miglani, former Pfizer leader and CEO of Hoot, each episode delivers practical insights leaders can use and reps can apply in the field to better educate patients, build trust, and drive better outcomes.

New episodes are recorded live on Bob Miglani’s LinkedIn and published across major podcast platforms.

Follow the hosts:
Bob Miglani on LinkedIn
Jason Grossman on LinkedIn

Learn more at GetHoot.com.