What if AI could transform the relationship between a building society and its members, without compromising trust? In this new episode of Fintrends, Dana Lunberry, Head of Data Analytics and AI at SBS, shares a concrete, brand‑led approach to AI: how data can be used to create interactions that are more useful, more personalized, and above all more reliable, at a time when fraud is on the rise and trust is becoming a true competitive advantage. An inspiring conversation on finding the right balance between AI and human interaction, when financial decisions really matter.

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