In this episode, Umar Hameed sits down with Steve Craig, a 7× President’s Club leader and Vice President of Sales who understands dentistry from the inside out clinically, operationally, and commercially.

We dig into:

• The growing role of inside sales teams in compliance and practice success

• How checklists, systems, and emergency protocols save lives and boost consistency

• What DSOs really are, how they operate, and how to sell into them effectively

• The path to promoting inside reps into outside sales roles

• Why trust and individual drivers are the foundation of elite teams

• And how AI is simplifying sales, elevating people, and accelerating personal brands

This conversation isn’t about selling harder.
It’s about thinking better, leading smarter, and aligning people to unlock growth for practices, teams, and patients.

If you lead sales, work with DSOs, or run a healthcare practice, this one is for you.