In this episode, Sami Saad and new co-host Hafira Patel are joined by PR Newswire's own Nicole Eberhardy (Vice President of Product Management and Design) and Joe Faller (Senior Product Manager) to cover Amplify from PR Newswire.

• Amplify allows companies to distribute press releases quickly and efficiently across multiple channels while maintaining control over messaging.
• The platform emphasises that AI is a tool to assist, not replace human, ensuring messaging remains genuine and impactful.
• Early users report higher visibility, engagement and improved content quality.
• Amplify fits seamlessly, it Integrates with existing tools, streamlining creation, distribution and reporting.