In this episode of Printing’s Alive, Warren Werbitt sits down with AI strategist Alex “Northstar” Enache to explore how artificial intelligence is reshaping the print industry and empowering small businesses. Discover actionable AI insights, tools that boost productivity and sales, and practical strategies to improve work-life balance and client relationships. Learn how to overcome common AI myths, embrace a data-and-intuition mindset, and prepare your business to be AI-ready. Whether you're a print professional or business leader, this conversation delivers valuable guidance to thrive in an AI-driven future.

(0:00) Introduction to Episode and Guest Alex Northstar

(0:46) Alex Northstar's Background and AI in Print

(2:12) AI Progress and Practical Benefits in Business

(5:15) Human Limitations and AI Misconceptions

(9:33) The Value of Paid AI Tools

(12:33) AI for Business: Sales and Conversion Improvement

(19:46) AI Solutions for Small Business Challenges

(23:16) AI for Work-Life Balance and Efficiency

(27:14) AI in Personal Relationships and Decision Making

(31:23) Daily Applications of AI and Addressing Fears

(36:29) Practical Business Benefits and AI Necessity Evaluation

(41:09) AI for Client Interactions and Time Management

(46:58) Business Leader Mindset Shift for the Future

(48:17) Intuition vs. Data-Driven Decisions

(50:34) Steps to Become AI Ready

(53:24) AI as a Tool, Not the End Goal

(54:43) Evaluating AI Tools for Business

(56:09) AI Tools in Daily Work and Human Connection

(58:12) Closing Remarks and Listener Engagement