AI is THE buzzword feeding a frenzy of hype, but few brands actually dish out sweet solutions that go beyond to provide real value. This week, we shine a spotlight on AI-powered Appier and lift the lid on how the company's gen-AI capabilities and AI-driven insights generate 130% ROAS and “exceptionally short recoup periods” for its clients. Bobbie Hollanders, Head of Sales & Account Management for EMEA and the US at Appier, details how Appier’s tools equip marketers with advanced behavioral analytics, dynamic customer segmentation, and real-time personalization. It's a combination of key capabilities that equips apps across all verticals to clinch the conversion every time. He also delves into how non-gaming apps can identify their “white whales,” the trends you should tap into, and how his hodgepodge of hobbies enhances creativity and innovation in his work.

CHAPTER TIMESTAMPS

00:00- Intro

01:45 - AI solutions that stand out

06:41 -  130% ROAS case study

09:50 - Maximising your data and personalization

14:35 - Whale watching for non-gaming apps

17:52 - Latest trends and advice

22:20 - Asking AI smart questions

24:40 - Meeting demands of the future marketer

26:33 - An unexpected lesson

28:20 - A hodgepodge of hobbies