What happens when an entire industry shifts overnight? Craig Ceccarelli, founder of Basement Fix, has spent decades navigating the home services industry, growing his business in basement waterproofing, foundation repair, and home improvement. But today, AI-driven marketing, lead aggregators, and private equity roll-ups are changing the game. In this episode, Brent Muller and Craig dive into how small businesses can compete against big money, optimize marketing in a digital-first world, and leverage AI for better branding and lead generation.

Key Topics Discussed:
How Craig built and scaled Basement Fix in a competitive market
Why Google Ads & AI bidding have made digital marketing harder
The Impact of lead aggregators & private Equity on home services
How AI is being used for dynamic ad targeting & branding optimization
The future of home improvement, customer acquisition & business growth

Timestamps:
00:00 - Welcome & Introduction
00:27 - Craig’s Journey: From Tech to Home Services Entrepreneur
02:15 - How Basement Fix Started & Became a Market Leader
05:33 - Why Google Ads Have Become a Pay-to-Play System
08:47 - How Lead Aggregators & Private Equity Are Reshaping Home Services
12:20 - AI & Automation in Marketing: Friend or Foe?
15:10 - The Battle for Leads: Competing with Big Companies
19:02 - Expanding Services vs. Expanding Geographically
23:14 - The Future of Home Services & AI-Driven Branding
26:39 - How to Connect with Basement Fix

Connect with Craig Ceccarelli & Basement Fix:
🌐 Website: BasementFix.com
📞 Call: 833-HOMESPEC

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#HomeImprovement #AI #LeadGeneration #PrivateEquity #BasementWaterproofing #FutureProofedPodcast

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