In today's episode of Signal in the Noise we sit down with Doug Rubin, founding partner of Northwind Strategies and founder and CEO of Northwind Climate, providing business intelligence for the climate economy.

We cover:

• Doug's impressive 30-year career as a senior strategist advising corporate leaders, political candidates, and private companies,
• How Northwind Climate is helping companies in the sustainability space with scaling their business models,
• And, a deep dive into how he's embracing data and AI to drive audience segmentation, synthetic buyer personas, personalized communications via consumer behaviors, not just demographics