In this episode of the B2B Growth Blueprint Podcast, Mark Osborne sits down with Andreas Voniatis, founder and CEO of Artios, an AI search optimization and Generative Engine Optimization (GEO) agency. Andreas shares how the rise of AI platforms like ChatGPT and other generative engines is reshaping how businesses get discovered online. With nearly 25 years of experience in SEO and digital marketing, and as someone who built his own large language model in 2019 before ChatGPT launched, Andreas brings a rare perspective on how AI systems process information and decide which companies to recommend. He explains why traditional SEO is evolving, how AI search focuses on authority, sentiment, and original insights, and why businesses must shift from keyword research to real market research. This conversation explores what it takes for companies to become the answer AI platforms recommend and why adding real knowledge to the internet is now the key to visibility.

Quotes:

• SEO is not dead, but the SEO industry is on life support.

• We are no longer optimizing for clicks. The new normal is search impressions and mindshare.

• To be recommended by AI, first you must be cited.

• Keywords hide the person, but AI search focuses on the people behind the query.

• If your content does not teach AI something new, it has no reason to recommend your business.

Takeaways:

• SEO still matters because AI platforms rely on search engines and websites to retrieve up-to-date information.

• AI systems evaluate both authority and sentiment when deciding which brands to recommend.

• The shift from search traffic to search impressions means brand visibility and recognition matter more than clicks.

• Keyword research is becoming less important than understanding your audience and their real problems.

• Content that repeats existing knowledge will struggle to gain visibility in AI systems.

• Original research and unique insights create information gain, which increases the chances of being cited by AI.

Conclusion:

This episode highlights how AI is transforming the way people search and discover businesses online. Andreas Voniatis explains that companies must move beyond traditional SEO tactics and focus on creating original insights that add real value to the internet. As AI platforms become a primary gateway to information, brands that invest in research, thought leadership, and strong authority signals will be more likely to be cited and recommended. For marketers and business leaders trying to stay visible in the age of AI search, this conversation offers a clear shift in strategy from chasing keywords to creating knowledge that AI and people both trust.

Links Mentioned:

Website "ARTIOS": https://artios.io

LinkedIn: https://linkedin.com/in/andreas-artios